Siyu Shen

I’m a multidisciplinary visual designer. My work merges cultural perspectives with contemporary design, and has been recognized by platforms such as It’s Nice That and international design awards. Currently based in NYC, I’m involved in creative projects spanning design, photography, and art direction.
[Selected Projects]

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Center of The Earth
Mizuno District
Nike ACG
Nike SNKRS
Becoming
Ormi
Dou Soymilk
Grubhub
Philips Hue
1022
Moka Matcha
Playground Editorial Design
Graphic & Experiential Design
Graphic & Campaign Design
Digital Design
Editorial Design
Branding, Packaging, Motion
Branding, Packaging
Campaign Identity, Motion
Packaging Design, 3D
Branding, Graphic Design
Branding, Graphic Design
Lettering, Creative Coding ‘26
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[Information]
Pratt Institute
Master Degree

Thinkpackage
Designer

Walrus NYC
Studio Designer

Recess Studios
Designer ‘20
‘22

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‘26 Email
LinkedIn
Are.na

Center of The Earth

Redesigned Liu Wei’s art book Center of the Earth by reformatting its layout and shifting the focus toward the relationship between imagery and typography. The new layout explores how image placement and text interact with and complement the artwork. For the cover, Liu Wei’s name is debossed directly onto one of his works, highlighting the texture, intricate details, scale, and the use of color that define his breathtaking oil paintings.

Customized Generative Tool - Words as Poems