Siyu ShenInfoIndex
DouBranding, Packaging, Art Direction2024With simplest ingredients, Dou brings the purest taste. A branding & packaging project made for Dou which embraces a minimal and bold identity. Since the process of making Dou soymilk is so simple and transparent, the sole use of typography is the best way to emphasize the purity of the brand - a warm and tangible customized logo paired with a clean and modern sans serif. As a reimagined soymilk brand, Dou is here to bring authenticity and care to diverse cultures. 

IDA Award

LoafLettering, Creative Coding2025
LOAF letterings are inspired by the bread-making process, especially the scoring step. Scoring makes room for the dough to breathe and form aesthetically, and so does the ink trap in the type. The 9 different “scoring” methods/ink trap styles open up the endless possibilities of treating type in a playful and experimental way. The experiments want to bring warmth and joyfulness the same way a morning slice of loaf bread brings to you.

Developer: Hugh H.
Philips HuePackaging, 3D2023
The redesign aims to elevate the packaging from purely functional to visually appealing and informative. The packaging is made of recycled plastic waste from the base to the lid for a more durable and sustainable solution that differentiates itself from competitors with a focus on sustainability, functionality, and clear communication.

ADC Young Ones
Communication Arts
Core 77
Pentawards

1022
Branding, Packaging2022
Agency: Thinkpackage

Ten-Twenty-Two is an American fusion delivery-only restaurant offering a unique menu featuring classic American flavors. Embracing diverse cultures and influences, the identity is built in with a bold, nostalgic, and playful vibe.

NewOne Award
Moka MatchaBranding2023
Agency: Thinkpackage

Located around Grand Central, Moka Matcha offers freshly baked pastries, coffee, and tea for travelers and office commuters to make a stop and enjoy the food made with love.
ChimBranding, Web Design, Motion, 3D2021
Chim is born and designed for customers who love handy tablewares. The brand offers transformable dinner plates and stackable cups.

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