Hi! I’m Siyu Shen, a designer focusing on branding, packaging, and graphic design. I’m also a part-time photographer and full-time foodie. Besides working, you can find me daydreaming at a cafe, checking out the dogs :) 




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KIELO

Kielo is a gender-neutral skincare brand concept that offers a clean and simplified approach.

coming soon

︎︎︎ Branding
︎︎︎ Packaging Design
︎︎︎ 3D

HUE

We often see standardized light bulb packaging, but it can be attractive and expressive while protecting the product.

︎︎︎ Packaging Design
︎︎︎ 3D


DOU

Made only with the simplest ingredient, Dou powers your day with creamy and dreamy soymilk.

︎︎︎ Branding  
︎︎︎ Packaging Design
︎︎︎ Motion Graphic

︎︎︎ 3D


MOKA MATCHA

Client: Moka Match
Agency: Thinkpackage


︎︎︎ Logo Design 
︎︎︎ Branding



CHIM

Chim is born and designed for customers who love handy kitchenwares. The brand offers transformable dinner plates and stackable cups.

︎︎︎ Product Design 
︎︎︎ Branding 
︎︎︎ Web Design 
︎︎︎ Motion Design 
︎︎︎ 3D


TEN TWENTY TWO - CONCEPT

Client: TEN TWENTY TWO
Agency: Thinkpackage


︎︎︎ Branding 
︎︎︎ Packaging Design



YAKULT BAR

︎︎︎ Packaging Design 
︎︎︎ Retail Space Design 
︎︎︎ UI Design 
︎︎︎ Photography


Award: NewOne Award | Packaging 

LEONA

Leona is born to celebrate powerful women who are consistently pursuing their dreams for better lives. Life can be hard and challenging, but never forget to lift your spirits. Leona is here with you to empower your confidence and strength.

︎︎︎ Fragrance Design 
︎︎︎ Packaging Design 
︎︎︎ 3D 


Award: Marc Rosen Merit Award



JAVA’S

Java's is a local cafe located in Rochester, NY. I redesign its coffee bag to match its artsy and vibrant store environment and create a mini-campaign to promote its unique identity.

︎︎︎ Brand Redesign 
︎︎︎ Packaging Design


SKI SOCKS PACKAGING 

Client: Halfdays

︎︎︎Packaging Design


BAR ITO PACKAGING

Client: Bar Ito

Agency: Thinkpackage

︎︎︎ Packaging Design 
︎︎︎ 3D


COTE PACKAGING

Client: Cote
Agency: Thinkpackage


︎︎︎ Pattern Design 
︎︎︎ Packaging Design