Siyu Shen

I’m a multidisciplinary visual designer. My work merges cultural perspectives with contemporary design, and has been recognized by platforms such as It’s Nice That and international design awards. Currently based in NYC, I’m involved in creative projects spanning design, photography, and art direction.
[Selected Projects]

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[3]
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[7]
[8]
[9]Ormi
Dou Soymilk
Loaf
Philips Hue
1022
Moka Match
Chim
Bar Ito
CoteBranding, Packaging Design
Branding, Packaging Design
Lettering,  Creative Coding
Packaging Design, 3D
Branding, Graphic Design
Branding, Graphic Design
Branding, 3D
Packaging Design, 3D
Packaging Design, 3D 25’
24’
25’
23’
23’
23’
22’
23’
23’
[Information]
Pratt Institute
Master Degree

Thinkpackage
Designer

Walrus NYC
Studio Designer 20’
22’

22’
24’

24’
25’ Email
Instagram
Are.na

Philips Hue
The redesign aims to elevate the packaging from purely functional to visually appealing and informative. The packaging is made of recycled plastic waste from the base to the lid for a more durable and sustainable solution that differentiates itself from competitors with a focus on sustainability, functionality, and clear communication.
ADC Young Ones
Communication Arts
Core 77
Pentawards