Hi! I’m Siyu Shen, a designer focusing on branding, packaging, and graphic design. I’m also a part-time photographer and full-time foodie. Besides working, you can find me daydreaming at a cafe, checking out the dogs :) 
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Siyu Shen

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Brand:
Yakult
Instructor:
Diego Kolsky
Award:
NewOne Award
Tools:
Solidworks, Keyshot, Figma, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom

After researching, I found out that Yakult’s drink is mainly distributed in Asian Food Market in the States. So I decided to do a pop-up store for Yakult to promote this product for border customers.




Location & Floor Plan
I chose a spot at Chelsea Market as Yakult’s pop-up store. Since the location is not spacious, I decide to build a minibar with grab & go window for more customers to enjoy the drink.




Pop-up Store Visualization 
I use transparent material for the front wall and counter table. And I use a reflective surface to reveal the gradient color for the interior wall to create a dynamic vibe for the bar.



Project 2: Packaging Redesign
I decide to redesign and upgrade Yakult’s secondary packaging by simplifying the layout and using more sustainable material. On the backside I add five different recipes on the packaging to inspire customers on how they can enjoy Yakult in a variety of ways.





Packaging Paper Prototype

Yakult Bar App
The Yakult Bar app offers customers the flexibility to create and customize their own Yakult drinks. After choosing a category, customers can select their preferred ingredients provided by the bar.




Project 3: Near Future
With AI technology, Yakult Bar’s app features a “Pick for Me” function for customers who want to get the perfect drink quickly and easily.