![](https://freight.cargo.site/t/original/i/85318db7f8e7497f89d6511ce2d9e1d56955c04078ae3f69947c7bb86a4e7090/store_background_2.1.png)
Brand:
Yakult
Yakult
Instructor:
Diego Kolsky
Diego Kolsky
Award:
NewOne Award
NewOne Award
Tools:
Solidworks, Keyshot, Figma, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom
Solidworks, Keyshot, Figma, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom
Yakult’s probiotic drink is mainly distributed in Asian Food Market in the States. Thus, I decided to do a pop-up store for Yakult to promote this product for border customers.
![](https://freight.cargo.site/t/original/i/00b7fc4217e7bbb57f56131143418cb4dfbac992de33e4ac6a119766b62e0c86/location_copy.png)
Location & Floor Plan
I chose a spot at Chelsea Market as Yakult’s pop-up store. Since the location is not spacious, I decide to build a minibar with grab & go window for more customers to enjoy the drink.
![](https://freight.cargo.site/t/original/i/37fc2bbb1b3c9b5f2f8acf2f042e3c07a97932368d3ca41e736714c8df832c42/store_background_3_2.png)
Pop-up Store Visualization
I use transparent material for the front wall and counter table. And I use a reflective surface to reveal the gradient color for the interior wall to create a dynamic vibe for the bar.
![](https://freight.cargo.site/t/original/i/9623adf848d34b4c329292c3887fac0f8cf0ca3440d8d687067499debef0bca3/Yakult_Prototype_5.jpg)
Project 2: Packaging Redesign
I decide to redesign and upgrade Yakult’s secondary packaging by simplifying the layout and using more sustainable material. On the backside I add five different recipes on the packaging to inspire customers on how they can enjoy Yakult in a variety of ways.
![](https://freight.cargo.site/t/original/i/186656f4f4cadc6d5fea405ef953182f715e5fbf58122b91b57bb8c3a95485f3/Yakult_Prototype_2.jpg)
![](https://freight.cargo.site/t/original/i/e1116eb129d55ea9f22dcc36aeca72cd033c461ba8a7e22e2114e0e818077002/Yakult_Prototype_6.jpg)
Packaging Paper Prototype
![](https://freight.cargo.site/t/original/i/69ffbc182d512c38b3c0a5a8c18080543192e0b3b47de0c01aa64ee4aefaf6c8/Yakult_UI_1.png)
![](https://freight.cargo.site/t/original/i/c208125b2fba893ac96397703f72648a275c6be0133c5f9fcd9790bd188cba05/Yakult_UI_2.png)
Yakult Bar App
The Yakult Bar app offers customers the flexibility to create and customize their own Yakult drinks. After choosing a category, customers can select their preferred ingredients provided by the bar.
![](https://freight.cargo.site/t/original/i/21703ddda034fcddc0c4f8f8799c83ae59a36238b863c87f45439765025e89a8/Yakult_UI_3.png)
Project 3: Near Future
With AI technology, Yakult Bar’s app features a “Pick for Me” function for customers who want to get the perfect drink quickly and easily.