Hi, I’m Siyu (pronounced as “see you”). I’m a multi-disciplinary designer and photographer who loves exploring and creating visual languages. I specialize in packaging, branding, and graphic design. Feel free to say hi :)

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Hi, I’m Siyu (pronounced as “see you”). I’m a multi-disciplinary designer and photographer who loves exploring and creating visual languages. I specialize in packaging, branding, and graphic design. Feel free to say hi :)



Photography
Email me!
Linkedin
Resume




Brand:
Yakult
Role:
Designer
Instructor:
Diego Kolsky
Tools:
Solidworks, Keyshot, Figma, Adobe Photoshop, Adobe Illustrator

After researching, I found out that Yakult’s drink is mainly distributed in Asian Food Market in the States. So I decided to do a pop-up store for Yakult to promote this product for border customers.




LOCATION & FLOOR PLAN
I chose a spot at Chelsea Market as Yakult’s pop-up store. Since the location is not spacious, I decide to build a minibar with grab & go window for more customers to enjoy the drink.




VISUALIZATION
I use transparent material for the front wall and counter table. And I use a reflective surface to reveal the gradient color for the interior wall to create a dynamic vibe for the bar.



Project 2: D2C
I decide to redesign and upgrade Yakult’s secondary packaging by simplifying the layout and using more sustainable material. On the backside I add five different recipes on the packaging to inspire customers on how they can enjoy Yakult in a variety of ways.



PACKAGING MODEL

Yakult Bar App
The Yakult Bar app offers customers the flexibility to create and customize their own Yakult drinks. After choosing a category, customers can select their preferred ingredients provided by the bar.




Project 3: Near Future
With AI technology, Yakult Bar’s app features a “Pick for Me” function for customers who want to get the perfect drink quickly and easily.