Hi! I’m Siyu Shen, a designer focusing on branding, packaging, and graphic design. I’m also a part-time photographer and full-time foodie. Besides working, you can find me daydreaming at a cafe, checking out the dogs :) 
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Siyu Shen

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Brand:
Philips
Role:
Designer
Instructor:
Jimmy Rau
Tools:
Adobe Illustrator, Adobe Photoshop, Rhino, Keyshot

We often see standardized light bulb packaging, but it can be attractive and expressive while protecting the product. The new packaging is designed to transmit the light bulb's concept of light and color. The packaging is made of recycled plastic waste from the base to the lid for a more durable and sustainable solution. Through this redesign, I hope the packaging sparks the light for the product.