Siyu Shen

I’m a multidisciplinary visual designer. My work merges cultural perspectives with contemporary design, and has been recognized by platforms such as It’s Nice That and international design awards. Currently based in NYC, I’m involved in creative projects spanning design, photography, and art direction.
[Selected Projects]

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[2]
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Center of The Earth
Mizuno District
Nike ACG
Nike SNKRS
Becoming
Ormi
Dou Soymilk
Grubhub
Philips Hue
1022
Moka Matcha
Playground Editorial Design
Graphic & Experiential Design
Graphic & Campaign Design
Digital Design
Editorial Design
Branding, Packaging, Motion
Branding, Packaging
Campaign Identity, Motion
Packaging Design, 3D
Branding, Graphic Design
Branding, Graphic Design
Lettering, Creative Coding ‘26
‘26
‘26
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‘25
‘24
‘25
‘25
‘23
‘23
‘26


[Information]
Pratt Institute
Master Degree

Thinkpackage
Designer

Walrus NYC
Studio Designer

Recess Studios
Designer ‘20
‘22

‘22
‘24

‘24
‘26

‘26 Email
LinkedIn
Are.na

Dou Soymilk
A branding & packaging project made for Dou which embraces a minimal and bold identity. Since the process of making Dou soymilk is so simple and transparent, the sole use of typography is the best way to emphasize the purity of the brand - a warm and tangible customized logo paired with a clean and modern sans serif. As a reimagined soymilk brand, Dou is here to bring authenticity and care to diverse cultures. It’s Nice That
IDA Award
DIELINE Award