Siyu Shen

I’m a multidisciplinary visual designer. My work merges cultural perspectives with contemporary design, and has been recognized by platforms such as It’s Nice That and international design awards. Currently based in NYC, I’m involved in creative projects spanning design, photography, and art direction.
[Selected Projects]

[1]
[2]
[3]
[4]
[5]
[6]
[7]
[8]
[9]Ormi
Dou Soymilk
Loaf
Philips Hue
1022
Moka Match
Chim
Bar Ito
CoteBranding, Packaging Design
Branding, Packaging Design
Lettering,  Creative Coding
Packaging Design, 3D
Branding, Graphic Design
Branding, Graphic Design
Branding, 3D
Packaging Design, 3D
Packaging Design, 3D 25’
24’
25’
23’
23’
23’
22’
23’
23’
[Information]
Pratt Institute
Master Degree

Thinkpackage
Designer

Walrus NYC
Studio Designer 20’
22’

22’
24’

24’
25’ Email
Instagram
Are.na

Loaf
LOAF letterings are inspired by the bread-making process, especially the scoring step. Scoring makes room for the dough to breathe and form aesthetically, and so does the ink trap in the type. The 9 different “scoring” methods/ink trap styles open up the endless possibilities of treating type in a playful and experimental way. The experiments want to bring warmth and joyfulness the same way a morning slice of loaf bread brings to you.