Siyu Shen

I’m a multidisciplinary visual designer. My work merges cultural perspectives with contemporary design, and has been recognized by platforms such as It’s Nice That and international design awards. Currently based in NYC, I’m involved in creative projects spanning design, photography, and art direction.
[Selected Projects]

[1]
[2]
[3]
[4]
[5]
[6]
[7]
[8]
[9]
[10]
[11]
 
Center of The Earth
Mizuno District
Nike ACG
Nike SNKRS
Becoming
Ormi
Dou Soymilk
Grubhub
Philips Hue
1022
Moka Matcha
Playground Editorial Design
Graphic & Experiential Design
Graphic & Campaign Design
Digital Design
Editorial Design
Branding, Packaging, Motion
Branding, Packaging
Campaign Identity, Motion
Packaging Design, 3D
Branding, Graphic Design
Branding, Graphic Design
Lettering, Creative Coding ‘26
‘26
‘26
‘26
‘26
‘25
‘24
‘25
‘25
‘23
‘23
‘26


[Information]
Pratt Institute
Master Degree

Thinkpackage
Designer

Walrus NYC
Studio Designer

Recess Studios
Designer ‘20
‘22

‘22
‘24

‘24
‘26

‘26 Email
LinkedIn
Are.na

Just For Fun
A collection of ongoing experiments, from graphic studies to creative coding. Each piece is a way to challenge how I see things and to try approaching them with new methods.


LOAF letterings are inspired by the bread-making process, especially the scoring step. Scoring makes room for the dough to breathe and form aesthetically, and so does the ink trap in the type. The 9 different “scoring” methods/ink trap styles open up the endless possibilities of treating type in a playful and experimental way. The experiments want to bring warmth and joyfulness the same way a morning slice of loaf bread brings to you.